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Research papers

The quest for the ultimate touchpoint

Today's OEM marketers must choose among a bewildering array of marketing corridors to reach consumers, with few established 'ground rules' to guide toward the best strategic choices.This paper discusses an approach to the corridor strategy problem...

Catalogue: Automotive 2006
Authors: Trevor Richards, Larry Friedman
Company: KANTAR TNS Malaysia
February 27, 2006
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Citation

Richards and Friedman (2006a, February 27). The quest for the ultimate touchpoint. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/the-quest-for-the-ultimate-touchpoint